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Text messages and auto-calls are not switched on yet — replies and follow-ups go through the marketplace chat.

Thumbtack · cleaning companies

Thumbtack auto responder for cleaning companies

Cleaning leads are among the cheapest on Thumbtack and among the most valuable, because one of them can become a client who books every other week for years. The economics only work if you answer them.

Built for ~20-second replies · Partner API, no scraping

What Thumbtack costs cleaning companies

The cheapest lead on the platform can be the most profitable

A recurring biweekly client is worth thousands over a year, and that decision is made on the first reply. Losing one to a slow response is not losing a single clean — it is losing the whole relationship, for the price of a lead you already bought.

Volume is what makes replying by hand impossible

Because the leads are inexpensive, cleaning businesses take more of them, and every one still needs a personal-sounding answer within minutes. That is precisely the shape of work nobody can do by hand between jobs.

A real request, and the reply that goes out

New leadreplied in 20s

Looking for recurring biweekly cleaning. Two adults, one cat, no kids. 3 bed 2 bath. Would want the first clean to be a deeper one.

Biweekly with a deeper first clean is exactly how I would set it up — the first visit takes longer, and after that it is upkeep. I can use unscented products because of your cat, just say the word. Are there rooms you would want prioritized or skipped? Once I know, I will confirm the price for the first clean and for the regular visits.

Your cleaning business · sent automatically

How leads behave in this trade

Demand patterns, seasonality and what wins a job are the same whichever platform the lead came from — we cover that on the page for cleaning companies. This page is about what Thumbtack specifically adds to it.

What we charge

$2.99
per leadfirst 30 leads each week
$1.49
per leadevery lead after that
  • Billed weekly. No monthly fee, no contract, no setup fee.
  • A week with no leads costs nothing.
  • Leads we filter out as spam are not billed.
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One extra job pays for hundreds of leads. That is the whole argument.

Questions about Thumbtack from cleaning companies

Does it treat recurring and one-time requests differently?

Yes. A biweekly inquiry gets the frequency framing and a price range; a one-off deep clean gets scope questions instead. On Thumbtack the recurring ones are where the lead cost pays for itself many times over.

We take a lot of cheap leads. Does that work?

That is the case it is built for. Inexpensive leads mean more of them, and every one still needs a personal-sounding answer within minutes — which is precisely what cannot be done by hand between jobs.

Will it quote a price?

The ranges you set, tied to bedrooms, bathrooms and frequency. Anything unusual gets a walkthrough rather than a number you would have to walk back.

Thumbtack for other trades

Answer first, every time

Every Thumbtack lead already cost you money. Make sure each one gets a reply.

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