For water damage and restoration companies
Nobody shops around at 2am with water coming through the ceiling. They call the first company that answers. ReplyThemAll answers in seconds, works out how bad it is, and rings your phone when it cannot wait until morning.
A flooded basement is not a purchase decision, it is a panic. The homeowner messages three companies and books whoever replies first, because waiting costs them another hour of water. Nothing you write at 8am competes with that.
Pipes burst at night and in cold snaps, which is when your crew is asleep or already on another loss. The call you miss is not a small one either — the middle-of-the-night jobs are the big ones.
Most requests arrive with "will insurance cover this?" attached, and the honest answer is "it depends" — so many pros write nothing at all rather than say the wrong thing. Silence reads as no answer; a careful one reads as competence.
A real request of the kind you get, and the reply that goes out before you have seen it.
Woke up to water all over the basement floor, about half an inch. Water heater area looks wet. Shut the main off. Do you handle this and does insurance usually pay?
Yes, this is our work, and shutting the main off was the right first move. Half an inch across a basement usually means extraction and a few days of drying equipment rather than demolition. Coverage usually turns on whether it was a sudden discharge or a slow leak, so take photos before anything gets moved. Is the water still rising, or did it stop when you shut the main?
Two patterns stack: the steady background of burst supply lines and failed water heaters, and the spikes — the first hard freeze, the heavy storm, the day a neighbourhood loses power. Spikes bring a week of work in a night, and inside them every company is at capacity, so the deciding factor is not price but who answered. Night and early morning are over-represented in every restoration inbox, because that is when people discover the water.
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One short note in Quick setup: what to say and what never to promise. Services, area and the job details already come with each lead from the marketplace.
Press Activate and your free trial starts. Want to read replies before they go out? Turn on “Hold replies for my approval” in Settings.
Every lead gets a reply in seconds, day or night, whether you are on a roof or asleep.
One extra job pays for hundreds of leads. That is the whole argument.
No. It can explain how these claims usually work and what tends to matter, and it says plainly that the decision is the adjuster's. Promising coverage is how a job turns into a dispute.
Yes — every lead is triaged before a reply is written. Active water rings your phone; a stain someone noticed last month gets a normal reply and does not wake you up.
Only a range, and only if you give it one. Scope on a loss changes after the moisture readings, and a number given from a photo is a number you will have to walk back.
It can pass on the basics you would say yourself — shut the water off, kill power to the affected area, do not walk through it. You set that text once in settings.
You pay per lead, and the per-lead price drops after the first 30 in a week. A spike costs more in total because it is more work — but the rate goes down, not up.
Set it up once and stop losing jobs to whoever typed faster.
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