Thumbtack · HVAC companies
HVAC leads are among the more expensive on Thumbtack, and they arrive in bursts on exactly the days your crew has no time to type. You have already paid for the 11pm no-cool call by the time you read it in the morning.
Replies in ~20 seconds · Official API
Emergency HVAC requests cluster overnight and on the first hot weekend, when nobody is watching the inbox. The charge lands regardless. Of every category on the platform, this is the one where unanswered leads cost the most real money.
System type, home size, and how urgent it is usually come through with the request. A reply that opens by acknowledging an 82-degree house with kids in it — rather than asking what is wrong — is the difference between the pro who read it and the three who did not.
Our AC ran all night but the house is still 82 degrees. Unit is about 9 years old, outside fan seems to be spinning. Two kids at home, would like someone out today if possible.
Sorry — 82 with kids in the house is not something to sit on, and a spinning fan with no cooling usually points at the capacitor or a low charge, both same-day fixes. I can get a tech out this afternoon. Is the air coming from the vents warm, or just not cold?
Demand patterns, seasonality and what wins a job are the same whichever platform the lead came from — we cover that on the page for HVAC companies. This page is about what Thumbtack specifically adds to it.
One extra job pays for hundreds of leads. That is the whole argument.
Yes — system type, home size, urgency and anything else the customer filled in come through with the lead and go into the reply. That is what makes it read like someone looked rather than someone with a template.
Volume is where automation stops being optional. The sixtieth lead of the day gets the same twenty-second reply as the first, which matters most on exactly the days you are charged for sixty leads.
They are triaged before a reply is written and can be filtered out. Thumbtack has already charged you, so filtering will not refund anything — but it stops you spending time on the ones that were never going to work.
Every Thumbtack lead already cost you money. Make sure each one gets a reply.
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