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How leads actually get won
Short pieces on response time, follow-up and qualification. Written to be useful on their own — you do not need our product to act on any of it.
Speed to lead
What speed to lead means, why it decides who wins a shared marketplace lead, and what a realistic target looks like for a home-services business.
Lead response time: how to measure it honestly
How to measure your own lead response time, which averages lie to you, and why the median is the number worth tracking.
After-hours leads
Why leads that arrive at night convert differently, and what happens to them while you sleep.
Following up without being annoying
How many follow-ups to send to a lead that went quiet, when to send them, and what each one should say.
Qualifying leads without interrogating them
How to separate real jobs from noise on marketplace leads, and why asking all your questions at once loses the ones worth having.
Recovering leads you already missed
What to do about the leads that went unanswered last month, and whether reaching back out is worth it.
What marketplace leads actually cost
The price on the lead is not what the lead costs you. How to work out your real cost per booked job on Thumbtack, Angi and similar platforms.
Why your lead also went to four other businesses
How shared-lead marketplaces work, why the same request reaches several contractors at once, and what that changes about how you answer.
Bad lead, or badly handled lead?
Lead-quality complaints are sometimes justified — a US regulator has said so on the record. Here is how to tell which of your leads were genuinely bad.
How to answer "how much?" without quoting blind
Why refusing to talk price loses the lead, why a number given blind loses the job, and what a useful reply contains instead.
Leads outside your trade or your area
What to do with requests you cannot take: why ignoring them costs more than declining, and how to decline so the door stays open.
Getting from a marketplace chat to a phone call
Why the phone number is the real outcome of a marketplace conversation, when to ask for it, and how to ask without sounding like a call centre.
When a customer goes quiet after your quote
What silence after a quote usually means, what is worth sending, and when to stop — with a rule that keeps you from becoming the business that pesters.
Put a number on it
The missed-lead calculator works from your own figures rather than ours.
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