A season of leads arrives in three weeks
The first warm weekend produces more enquiries than the rest of the quarter combined, and every one of them went to several companies. The ones you answer on Monday evening were booked on Saturday afternoon.
For landscaping and lawn care businesses
Your whole year is decided in about three weeks of spring, and that is exactly when the crew is out until dark. ReplyThemAll answers every enquiry in seconds and finds out which ones are recurring before your competitor does.
The first warm weekend produces more enquiries than the rest of the quarter combined, and every one of them went to several companies. The ones you answer on Monday evening were booked on Saturday afternoon.
Someone asks for a single mow. Some of those people want a weekly service for the next eight months and simply did not phrase it that way. One question separates a $60 job from a $2,000 season, and it never gets asked when nobody is at a keyboard.
Lot size, slope, gate width, how long it has been since anyone touched it. A price given before those are known is either padded enough to lose the job or thin enough to regret it.
A real request of the kind you get, and the reply that goes out before you have seen it.
Looking for someone to mow. Yard is maybe a quarter acre, has not been cut in about a month so it is pretty tall. Backyard is fenced.
A month of growth on a quarter acre is a first-cut job — it takes longer and usually needs the clippings dealt with, so I would price that visit separately from the regular ones. Are you looking for this as a one-off, or would you want it kept up on a schedule after the first cut? Also, roughly how wide is the back gate?
The curve is brutal and predictable: a near-vertical spike in early spring, a long plateau through summer where most enquiries are one-off cleanups and irrigation problems, a second smaller spike for fall cleanup and leaf removal, then near-silence. Because the spring spike sets your recurring book for the whole season, a lead missed in March costs the entire year of that customer, not one visit. In the plateau the mix shifts toward design and install work, which is quoted against competitors and decided slowly.
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Services, area, price ranges, and the questions you always ask. This is what makes the replies yours.
Start with replies held for your approval. Turn that off once you trust it — most people do within a week.
Every lead gets a reply in seconds, day or night, whether you are on a roof or asleep.
One extra job pays for hundreds of leads. That is the whole argument.
It asks. That single question is usually the difference between a mow and a season, and it is the one that gets skipped when you reply from the truck at 8pm.
Ranges you set, tied to what the customer told you about lot size — and it says plainly that a first cut on overgrown grass is priced separately, because otherwise you eat that difference.
Treated as quoted work, not scheduling. It gathers scope and points toward a site visit rather than naming a number.
You set quiet periods and can pause a business entirely. Off-season enquiries can still get a reply that tells people when you resume, which is better than silence for next spring.
You pay per lead and the rate drops after the first 30 in a week, so the busiest weeks have the lowest per-lead price. Leads filtered out as spam or below your threshold are not billed at all.
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