The default schedule
Five steps. Each wait is counted from the last message on your side, whether the AI sent it or you did.
| When | What it does |
|---|---|
| After 10 minutes | A short nudge that adds something new. |
| After 1 hour | A second, lighter touch. |
| The next day | A question about a different part of the job. |
| After 3 days | One more useful detail or an easy question. |
| After a week | A final message that leaves the door open. |
What stops them and what starts them over
A reply from the customer, on any channel, stops them at once — a follow-up arriving after a customer answered is the clearest possible signal that nobody is reading. If the customer goes quiet again after your side's next message, the schedule starts over from the first step.
Your own reply does not stop them: the schedule starts over, counted from your message.
If the customer says they will think about it, they get one check-in a week later.
When they stay quiet
They stop for good once a time is agreed, the customer declines or says they hired someone else, or the lead is closed on the marketplace.
Also when you turn auto-reply off for that lead, reject a draft, or talk to the customer on a call of 60 seconds or longer, and when the customer texts STOP.
Hours they go out
Only between 8 am and 8 pm in the business's time zone, and never during quiet hours. Quiet hours are set per day of the week: each day can have its own window or be quiet all day.
Your own steps and instructions
You can have up to ten steps. Each has a wait, from 10 minutes to 7 days, and can repeat, and an optional instruction for what it should say — for example, "ask if they saw our reply and mention a free estimate".
Under More settings, "Pause before the first reply" adds up to 15 seconds before the first answer, so an instant reply does not feel robotic.
Seeing what is coming
The lead page shows every scheduled follow-up under "What happens next", with its planned time. The real time is worked out just before each step, counting from the last message on your side and skipping quiet hours, so a step can go out later than planned. Nothing is hidden until it fires.