Google Local Services · HVAC companies
A Local Services message from a homeowner with no heat usually says little more than “furnace not working, can someone come today”. Google charged you when it arrived, and it notes how long the reply takes. ReplyThemAll answers in the Local Services chat in about a minute, while your techs stay on their calls.
Built for ~60-second replies · official Google Ads API, no scraping
“AC stopped blowing cold” could be a tripped breaker, a frozen coil or a dead compressor. The first reply asks one thing that tells you how urgent it is and what to load on the truck: is the unit running at all, or is it completely off. The answer is waiting in the chat when you look.
The first cold snap and the first heat wave send messages in while every tech is booked. Google counts responsiveness when it ranks Local Services ads, so a slow afternoon of replies follows you into the next one. Every message gets the same quick answer, the fortieth as well as the first.
Our AC ran all night but the house is still 82 degrees. Unit is about 9 years old, outside fan seems to be spinning. Two kids at home, would like someone out today if possible.
Sorry — 82 with two kids at home is not something to wait on. A spinning outside fan with no cooling usually points at the capacitor or a low refrigerant charge, and both are usually fixed in one visit. Is the air from the vents warm, or just not cold? Tell me what time today works for you and I will confirm.
Demand patterns, seasonality and what wins a job are the same whichever platform the lead came from — we cover that on the page for HVAC companies. This page is about what Google Local Services specifically adds to it.
One extra job pays for hundreds of leads. That is the whole argument.
No. It asks what it needs, collects the customer’s phone number and says you will confirm the time. If your calendar is connected it can mention open times, still as something you confirm. It never books anything on its own.
They get a calmer reply that asks about the system and its age instead of treating them as an emergency. A replacement price is quoted only if it is in your price list; otherwise the reply says you will confirm it after a look.
Yes. Calls ring your business exactly as before. The AI only works in the Local Services chat, so a customer who prefers to call is not affected.
Every Google Local Services lead already cost you money. Make sure each one gets a reply.
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