Google Local Services · concrete and masonry contractors
On Google, concrete work comes through the general contractor listing, so the messages are mixed: a cracked driveway, a step that heaves, a foundation question. Each one is charged as a lead when it arrives, and most arrive while your crew is finishing a pour.
Built for ~60-second replies · official Google Ads API, no scraping
Because concrete sits under the general contractor category, the chat brings work you take and work you do not. Every lead is triaged first: a real request outside your trade gets a polite no, and a job you do not offer is one you can dispute in Google Ads.
“Need a quote for a driveway” says nothing about whether it is a repair or a tear-out. The first reply asks which, roughly how big, and for a phone number, so the estimate you drive to is the one the customer actually wants.
Looking for a price on a new concrete patio out back, and maybe extending the driveway while you are here. Backyard is fenced.
Both together usually make sense — the truck is already there, and that is most of the setup cost. Roughly how wide is the fence gate? Anything under about ten feet means wheelbarrowing to the back, which changes the day more than the square footage does. If you can pace out the patio area, I can give you a real range before we schedule a measure.
Demand patterns, seasonality and what wins a job are the same whichever platform the lead came from — we cover that on the page for concrete and masonry contractors. This page is about what Google Local Services specifically adds to it.
One extra job pays for hundreds of leads. That is the whole argument.
Google says it considers responsiveness to customer inquiries when ranking Local Services ads. Even when the pour is months away, a reply in about a minute helps where your ad shows next time.
It never books anything. If your calendar is connected it can suggest an open time and says you will confirm it; otherwise it asks when the customer is free.
Yes. Turn on “Hold replies for my approval” and each reply waits for you in the dashboard before it is sent.
Every Google Local Services lead already cost you money. Make sure each one gets a reply.
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