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How to answer "how much?" without quoting blind

The first message from a marketplace customer is usually some version of "how much?". Both obvious answers are wrong: a number invented without seeing the job costs you on the job, and "I need to see it first" reads as evasion to someone holding three other replies.

What the customer is actually asking

They are rarely asking for a binding quote. They are asking whether you are in their universe — whether this is a two-hundred-dollar problem or a two-thousand-dollar one — because they have no idea, and every business so far has refused to tell them.

That is why a range works where a refusal does not. It answers the real question without answering the one you cannot answer yet.

A range, plus the things that move it

Name a range, then name the two or three specifics that decide where inside it the job lands: square footage, access, the age of the equipment, how long it has been left. That gives the customer a number to think with and tells them why you cannot be exact, in terms they accept.

It also protects you. A customer who was told up front that a crawlspace or a second storey moves the price is not surprised when it does — and surprise is what turns a quote into an argument.

Ask exactly one thing back

A reply ending in five questions reads like a form. A reply ending in one — the question that moves your number most — reads like someone who has done this before and is already thinking about their job.

Pick it by what it changes: for a cleaner, the number of bathrooms; for a roofer, the age of the roof; for a mover, the floor and whether there is a lift. If the answer would not move your price, it is not the question to lead with.

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Answer every lead first

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